Bachelor of Science in Marketing
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The Spin- and the Truth
Spin. A diversion, a misdirection.
Bait. Ensnarement by trickery.
Gloss. Polished surfaces with no depth - created purely to mislead. Often, when people think of marketing, words like this come to mind. Myths about marketers abound: Marketers manipulate information and people. They tell half-truths. They spin, they bait, and they gloss - all in the name of making the sale.
At Southeastern, we know marketing is, in essence, not manipulation, but service. We know that providing the right product to the right audience is valuable, life-giving work. And so when we think of marketing, other words spring to mind. Honesty. Fairness. Integrity. Faithfulness.
We believe, unabashedly, that God calls Christians to bring these qualities to the field of marketing. And we believe that you can make the sale and tell the truth - not in the name of the sale, but in the name of Christ.
Theoretical, Practical, Biblical
Southeastern's marketing program begins with our Christ-centered liberal arts (general education) core curriculum, where you develop an understanding and appreciation of God and His creation, human creativity and reason, and our place of responsibility as stewards in the world God has made.
Within the marketing major itself, our approach to the subject is current and hands-on, so you gain the theoretical and practical knowledge you need to succeed in any marketing career. Classes ground you firmly in the tenets of marketing: consumer behavior, advertising, and sales. And because our approach is also Biblical, you gain a deep understanding of the moral and ethical implications of the decisions you make as a marketing expert - and as a Christian.
While you're a student, we encourage you to pursue community service opportunities, internships, and externships that allow you to get out there and gain experience. While you're learning, you're also using your expertise to make meaningful contributions to local organizations, from businesses to churches to non-profit agencies.
By the time you graduate, you're ready to commit your knowledge, problem-solving skills, and ethical foundation to a marketing career - and, more broadly, to your community. Some of our recent graduates now hold the following positions:
- Advertising management
- Professional selling
- Marketing research
- Marketing management
- International marketing
- Brand management
- Media buying
Catalog Description and Course Requirements