Bachelor of Science in Music Business
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Music and the Marketplace
Ever since you were a kid, you’ve dreamed of making it big in the music business. Maybe you were an aspiring singer, using wooden spoons or hairbrushes as microphones while you belted out the latest #1 single. You might’ve organized open mics at the local coffee shop with hopes to one day own your own record label. Or you might have spent hours on your computer, mixing beats together, looking for a unique sound.
Singer, manager, or producer—the music industry needs them all. But more than that, it needs a voice of salt and light. As a Christian in the music industry, you can offer listeners an alternative to the steady tune of egos and excess that dominates the airwaves these days. At Southeastern, you’ll learn how to start your career from scratch and foster both your artistic integrity and your Christian faith, all within an hour’s drive of Orlando, one of the hottest entertainment hubs in the United States.
Southeastern’s music business program begins with our Christ-centered liberal arts (general education) core curriculum, where you develop an understanding and appreciation of God and His creation, human creativity and reason, and our place of responsibility as stewards in the world God has made. As you forge links between what you’ve learned in the core and the more specialized courses in your major, our hope is that you also begin to relate all that you learn to your life and faith.
Two Tracks: Artist and Executive
As a music business major at Southeastern, you can specialize in one of two tracks: artist or executive. If you want to break into the industry as a performer, the artist track is designed for you. You’ll learn how to read and arrange music charts and become proficient at keyboard and guitar, crucial skills in the performance world.You’ll also learn how to coordinate and lead a music ensemble.We’ll teach you how to operate your own project studio and train you to work successfully with other artists as well as record execs and promoters. In addition, you’ll learn how to develop and market music.
Music business majors who follow our executive track will learn how to manage the legal, financial, artistic, and ethical issues that face the contemporary music business professional. You’ll learn how to critically evaluate the quality of work you encounter as an industry executive. You’ll also be trained to negotiate contracts for artists, as well as manage artists, their concerts, and their tours.
A SEMESTER IN NASHVILLE
In addition to choosing a specialized artist of executive track, Southeastern’s music business majors participate in a semester at The Contemporary Music Center in Nashville, Tennessee. There, you’ll also concentrate on either the executive or artistic side of the music business. Students in the executive track study artist management and music marketing and sales, while those in the artist track learn the essentials of songwriting, studio recording, and performance.
Our graduates will be ready to influence the music industry through whatever niche they choose. If Christian music is your calling, you’ll leave Southeastern with the training you need to lead worship, write music to minister to churches across the world, or skillfully manage the Christian music business’ best talent. If you love jazz, our program will prepare you to create, promote, and sell your debut album, or in the case of our executive track graduates, you’ll be able to manage the artists you think will be the next big hit.
Perhaps you want to make a career out of writing music for movies, commercials, or computer games; we’ll help you carve out your place. No matter the field—pop, Christian, or composing—you’ll leave Southeastern with the training you need to turn that kid who used to sing into hairbrushes into the performer he or she always wanted to be. Here’s a list of the type of jobs you’ll be ready to tackle:
- Contemporary music performance and touring
- Commercial and Christian songwriting
- Contemporary church music/worship leading
- Arranging and music notation services
- Artist management
- Concert promotion
- Music for television
- Sound design for video
- Music scoring for video
- Sound and music for computer games
Catalog Description and Course Requirements